How Agents Can Attract Landlords
How agents can attract landlords – Attracting new landlords to your estate agency is all about marketing. Effective marketing is precise and targeted. This means that to get the most bang for your buck, you need to know which type of landlord your agency is attracting. Generally speaking, there are four broad categories that you can classify most landlords into, each with their own needs and preferences.
Four Type Of Landlords
New Landlords
These are landlords who may only have one or two properties. They will often be quite needy early on. Bad experiences will impact heavily on their future as landlords. However, if they have a positive experience, there is a good chance they will stick with your agency for a long time.
Accidental Landlords
These are people who may have inherited a property. Another reason why people fall into becoming landlords is if they need to move home. For example, they may need to move temporarily for work but don’t need/want to sell their home. These landlords are often looking for an agent who will take over all the hassle so they can be as hands-off as possible.
They may be entirely new to renting properties, or they may have some tangential experience if it was a family property.
Professional Landlords
Professional landlords typically have two or three buy-to-let properties. These landlords are well informed and have fixed opinions about their properties and the types of tenants they want. They are often resistant to change, especially if it will require spending money.
These landlords are hard to win over. They will typically have been managing by themselves, so it will be hard to convince them of the value of using an agent.
Portfolio Landlords
Portfolio landlords typically have a collection of more than ten properties. These properties will represent their sole income. With their more extensive collection of properties, they are more receptive to working with an agent. In most other respects, though, they are the same as professional landlords, especially regarding attitudes surrounding spending money.
How Agents Can Attract Landlords – Marketing To These Landlords
How agents can attract landlords. Once you know which type of landlord you are targeting, you can tailor your communications to appeal to them. An excellent way to do this is to take some time to put yourself in their shoes. Focus on their specific pain points and exactly how you can relieve them. Are they more focused on costs or hassle?
When deciding which type of landlord to prioritise, it will likely depend on your local area. The best way to decide is to take a data-based approach to see which type of landlord is more common in your area. This can indicate the right place to start your marketing efforts.
How Assessment Hive Can Help
When it comes to acquiring new landlords, one of the most effective routes is to show them that you have all the tools necessary to get their property filled as quickly as possible. At Assessment Hive, we can help you with that. We can perform all the inspections and create all the needed reports before a new tenant moves into a property. We provide a quick and efficient service, which lets you keep the whole process moving.
Why not talk to us today to see how we can help?
